Androgynous Perfume Models - Agyness Deyn for Jean Paul Gaultier’s Ma Dame Perfume (VIDEO)
(TREND HUNTER) Jean Paul Gaultier has chosen supermodel Agyness Deyn as the face for Ma Dame, his new fragrance which is described as a fresh floral scent that is electric & sensual. Ma Dame was developed by perfume… [More]

Agent Provocateur’s Guantánamo Bay Protest - ‘Fair Trial My Arse’ Panties
(TREND HUNTER) Never one to shy away from controversy, Agent Provocateur’s co-founder Joe Corre thought of a creative protest message when he discovered that members of the U.K. human rights charity Reprieve had been accused of smuggling underwear to a prisoner held at Guantánamo Bay. [...]

Celebs For Environment - Vanity Fair’s Green Issue with Madonna (GALLERY)
(TREND HUNTER) In the last few years, Vanity Fair has been teaming up with popular icons and entertainment stars in a special Green Issue that aims to raise the public awareness of important environmental issues.
For its 2008 Green Issue, Vanity Fair has teamed up with [...]

Denim Addictions - Levi’s On 4 Life Red Tab Ads (GALLERY)
(TREND HUNTER) What better way to show how much people love their Levi’s Red Tab jeans and promote the Red Tab on4life portal than depicting people holding on to their jeans and wearing it at all times, even when they really shouldn’t?
The campaign which was [...]

Canada’s Biggest Sleepover - Dove Sponsors PJ Party for Self-Esteem
(TREND HUNTER) On June 7, 2008 thousands of girls between the ages of 8 and 14 across Canada will be getting together for the largest one night sleepover in Canadian history.
The good people over at Dove want to help boost the self-esteem of young girls across [...]

Fashion Meets Art - Nordstrom Spring 08 Ads (GALLERY)
(TREND HUNTER) For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo who painted 20-by-30 foot walls to serve as a backdrop for the models which were shot by fashion photographer Ruven Afanador. Toledo even painted ON the models for the campaign. The result [...]